Katie Sassen was born in Santa Monica, CA and raised mostly in Northern California. At the age of ten, Katie discovered that she had a real talent for hair styling and a passion for beauty. When she graduated high school, Katie could hardly wait to get started fullfilling her life long dream and become a hair artist. She attended cosmetology school in 1989 in Illinois. After five years in the industry, she decided to continue her education and attend Vidal Sasson Academy in Santa Monica, CA. As an adult, she went back to Hollywood to fulfill her dream of working with celebrities. In 2005, Katie discovered she had an eye for fashion, and so she designed and created her own clothing line, "Sassen". She had her line in boutiques in a variety of cities such as Melrose, Beverly Hills, Venice, Laguna Beach and The Bev Center in West Hollywood (to name a few). In 2006, Katie had the opportunity to move to Austin. She had heard that it was a wonderful place to live and was excited for a great opportunity to open a business where she could combine her two passions: Beauty and Fashion. Katie travels back and forth to the West Coast every six to eight weeks, where she hand selects all the inventory for her store at the Hill Country Galleria in Bee Cave, Texas.
"I love making people look their best, and most of all, I love making people feel beautiful," said Katie.